The Cherry Handbag Organiser ™ emerged for two reasons:

Firstly my purse was a total disaster and I could never find anything. I have publicly embarrassed myself by literally dumping my purse upside down on the floor in shopping centres in a desperate attempt to find my keys or cell phone.

Secondly, I am a self-confessed purse junky. Despite my divine collection, I never used them because it was such a mission to switch from one purse to another.

So what was a girl to do? Well, develop a product that would solve both these problems of course…and so emerged the Cherry Handbag Organiser™.
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